Multi-award-winning data technology specialist Fusionex has been awarded a multi-year deal with one of the leading international corporate groups to modernize their current customer engagement approach by reimagining the entire customer journey through the use of advanced digital technologies.
The client is a decades-old hypermarket and financial services group with an estimated 300 consolidated subsidiaries and affiliated companies internationally. Apart from being one of the largest retail chains in the region, the client is also involved in other ventures such as shopping center development, credit card services and specialty store operations, to name a few.
The client’s broad range of financial credit services and customer transactions have to date, already generated vast amounts of data. Through its Big Data Analytics platform, Fusionex will be helping them derive invaluable insights from their data. This in turn can be used to allow the client’s marketing and merchandising department to shape innovative ideas to better serve their customers through targeted marketing and personalized shopping engagement campaigns.
Fusionex will be providing the client with state-of-the-art solutions that leverage Artificial Intelligence (AI), Machine Learning and Big Data Management, to augment customer engagement, optimize business processes and develop a data-driven culture. This collaboration will help drive the client’s digital strategies in predicting and meeting the demands of today’s tech-savvy and time-sensitive customers – and in doing so, enhance the total customer experience.
As Fusionex’s technology will be integrated into the client’s environment, the platform will also leverage Fusionex’s powerful AI and Machine Learning capabilities to help create a more seamless and transparent journey for the customers. Upon launching the platform, customers will be presented with only campaigns and promotions that interest them. This powerful approach will enable the client to enrich their products and services with relative ease; converting visitors into buyers, and thus generating more revenue and overall customer spend.
All that available data will create a lot of value for organizations, societies and consumers. Big data means big business and every industry will reap the benefits from big data. McKinsey states that potential annual value of big data to the US Health Care is $ 300 billion, more than double the total annual health care spending of Spain. They also mention that big data has a potential annual value of € 250 billion to the Europe’s public sector administration. Even more, in their well-regarded report from 2011, they state that the potential annual consumer surplus from using personal location data globally can be up to $ 600 billion in 2020. That is a lot of value.